Our origin story


Once upon a time...

Robert Steinböck, an electrical engineer at Porsche Holding, conceived the idea of establishing a "CO2-free infrastructure business field" akin to Porsche's other ventures. Despite initial skepticism about the importance of electrical engineering, Steinböck persisted. The urgency of his vision was underscored by the signing of the Paris Climate Agreement on December 12, 2015, aimed at curbing global warming. Without such infrastructure, meeting the agreement's goal of limiting warming to below two degrees Celsius would be unattainable.


In December, Wilfried Weitgasser, Managing Director of Porsche Austria, also saw great potential in the electromobility sector and offered Robert Steinböck the position of department head for this new area within Porsche Austria. From then on, Robert Steinböck pursued the vision of climate protection via the efficient use of energy with just one other employee.


Allmobil GmbH, a Porsche Holding subsidiary, served as a center for innovation and strategy. Shortly after, Robert Steinböck's startup-style team merged with it. Spearheaded by Wilfried Weitgasser, "Allmobil Electraprioritized sustainability and climate protection via energy efficiency. Under the leadership of Robert Steinböck, the company acknowledged the need to transition mobility and energy sectors sustainably, requiring intelligent energy management systems. This entailed installing electric vehicle charging stationsphotovoltaic arrays, and battery storage solutions.


The roots of Porsche and MOON POWER GmbH share an electric beginning. In 1898, Ferdinand Porsche pioneered the wheel hub motor, the world's first all-wheel-drive system, applying for a patent. Over 70 years later, this innovation inspired the design of the Lunar Roving Vehicle (LRV), the first car on the moon, reflecting the necessity of battery power in oxygen-limited environments. This historical connection led Allmobil GmbH to rebrand its offerings under the name MOON POWER in 2018, symbolizing its commitment to electromobility.

The Birth of MOON POWER GmbH

Recognizing the need for independent management of comprehensive energy solutions, MOON POWER GmbH was founded in Salzburg in October 2021 as a wholly owned subsidiary of Porsche Holding Salzburg, starting with 23 employees.


The potential of MOON POWER was already recognized in other parts of Europe before the company was founded. Thus, it came to the establishment of franchise companies since 2019. To date, MOON POWER is represented in 23 different European countries. In addition to the independent limited liability companies in Austria and Germany, MOON is active in: Albania, Bosnia, Bulgaria, Chile, France, Croatia, Macedonia, Montenegro, Portugal, Poland, Romania, Serbia, Slovakia, Slovenia, Czech Republic, Ukraine, Hungary, France, Spain, Switzerland, Italy, Malaysia and Singapore.