It's in Škoda's DNA to break boundaries. Just days after unveiling their first motorcycle in November 1899, co-founder Václav Klement returned from Germany with orders for 35 Laurin & Klement machines. In spring 1900, the manufacturer won the confidence of Hewetson, a leading London-based wholesaler of transport vehicles. Thus, Czech products made their mark on some of the world's most demanding and competitive markets.
Some of L&K's customers back then came from Europe, Asia and New Zealand. The wide export range also featured three-wheelers for the Mexican postal service and specialised buses for Montenegro's rocky mountain roads. In 1913, the company sold 140 vehicles within today's Czech territory, 223 throughout the rest of Austria-Hungary, and 174 in Tsarist Russia. Meanwhile, combined sales to Germany, Switzerland, France, Italy, Spain, and the Balkans totalled just 25 vehicles, with five sent to Australia, two to Africa, and a solitary car to Asia.
Modest numbers by today's standards, yet impressive enough at the time to make L&K the largest car manufacturer in the multinational Austro-Hungarian empire.
Not even the trade barriers implemented by numerous countries after the First World War could halt the brand's global expansion. From 1925, when the company adopted the Škoda name, it capitalised on the extensive international dealer network of its parent company in Plzeň. This allowed Škoda cars to enter markets such as India, China, and Iran.
Modern design and proven reliability, showcased through impressive long-distance journeys, became key selling points. By 1938, 30% of its production was exported, with 95% of these exports comprising the basic Popular model.
Europe's division by the Iron Curtain and the nationalisation of Škoda further complicated international trade. Exports to earn "hard" currencies were prioritised. The situation improved after the mid-1950s political thaw, marked by the launch of Škoda 440 (1955) and notably its modern successor, the Octavia (1959). By the early 1960s, around 60% of Škoda's production was exported to more than 40 countries.
Standard Škoda models were adapted to meet specific customer needs in various regions. Enhanced engine cooling systems were essential for warmer climates in countries such as Spain and Angola, Saudi Arabia and Thailand. In the West, increasingly stringent regulations demanded upgraded carburettors and, later, catalytic converters. Swedish legislation from the 1970s required headlight wipers and mirrors on both sides of the car. Italy mandated white front indicators, while France required yellow headlights.
Since 1991, under the umbrella of the international Volkswagen Group, Škoda has further developed the technology as well as the design and the qualitative standards of its cars, enhancing their appeal to customers. The integration into the Volkswagen Group enabled significant investments, technology transfer, and access to global markets, transforming Škoda from a regional market leader into a competitive global automaker.
Over the past three decades, Škoda's sales volume has increased more than fivefold, expanding from a single product - the Škoda Favorit/Forman (1991) - to the current twelve model lines. European customers are familiar with models such as Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, and Enyaq, along with variants such as estates, coupés, and performance-focused RS versions. Additionally, Slavia, Kylaq, and Kushaq are produced at Indian and Vietnamese factories, with specific models tailored to local markets in the region.
Customers particularly value Škoda's attractive price-value proposition, practicality, reliability, safety, and design. The brand continually invests in future growth. Besides traditional combustion engine models like the best-selling Octavia, Škoda has also made significant inroads into electromobility. For instance, in April last year, the new Elroq became Europe's best-selling electric car.
Tastes differ - in cars as much as in cuisine. If a brand wants to achieve global importance, it must be capable of adapting to the unique conditions of particular countries and cultures. Historically, Škoda has never shied away from creating special variants designed for exotic and distant markets. Among these lesser-known yet historically fascinating models are the Trekka, Kamyonet, and Skopak.
The Trekka originated in New Zealand in 1966 as a light off-road vehicle, with local production continuing until 1973. Its robust and reliable foundation was provided by the chassis of the contemporary Octavia. Of the approximately 3,000 units produced, many ended up on roads in Fiji and Australia.
Another specialised model from around the same era was the Škoda 1202 Kamyonet. Its story takes us to Turkey, where significant legislative changes in 1966 dramatically increased duties on imported complete vehicles to support local industry. Between 1971 and 1982, around ten thousand boxy pick-ups featuring tried-and-tested Mladá Boleslav technology were produced.
The Skopak was also created for demanding conditions, further demonstrating the resilience and versatility of Škoda's engineering base. A portmanteau of 'Škoda' and 'Pakistan', the Skopak highlighted Czech designer Josef Velebný's expertise. Around 1,400 units were made.
Even in recent history, the Mladá Boleslav-based company has produced localised models completely different from its Czech or European offerings. This is currently most evident in India, where models such as the Kushaq, Slavia, and Kylaq have proved highly popular. Special variants have also been designed for the Chinese market, including the extended-wheelbase Octavia Pro and the coupé-style SUVs Kamiq GT and Kodiaq GT.
A legacy of innovation and dedication - Constantly pushing boundaries is deeply rooted in Škoda's DNA. This is demonstrated by numerous successful record-breaking attempts, setting new benchmarks for others, as well as by original, even seemingly crazy ideas, some of which have found their way into the Guinness World Records.
To prove the quality of Mladá Boleslav vehicles to demanding British customers, a determined group led by Václav Klement headed to the Brooklands racetrack. The Laurin & Klement FCS achieved an average speed of 118.72 km/h over one mile - a new speed record in the class of four-cylinder engines with a bore up to 86 mm.
The fascinating pursuit of top speed is an endless process, with ever-new ways emerging to surpass existing records. Škoda's British importer took a radically modified Octavia RS to the Bonneville Salt Flats in Utah. Its finely tuned, two-litre TFSI engine delivered an impressive 550 horsepower, ultimately achieving a maximum speed of 365.450 km/h. The vehicle rightfully earned the title of 'Fastest Škoda Ever'.
Austrian Olympic archer Laurence Baldauff shoots an arrow towards a target 70 metres away, while martial arts trainer Markus Haas catches it mid-flight from the sunroof of a Škoda Octavia RS with his bare hand. This synchronised performance of human skill and cutting-edge automotive technology succeeded brilliantly.
The Nordschleife, the northern loop of the iconic Nürburgring racetrack known as Green Hell, is usually reserved exclusively for sports cars. Nevertheless, the first-generation Škoda Kodiaq RS 2.0 TDI, boasting 239 horsepower and driven by the Queen of the Ring herself, Sabine Schmitz, took up the challenge. With a lap time of 9 minutes, 29.84 seconds, the Kodiaq RS became the fastest seven-seater SUV on the Nordschleife.
During a single attempt, the Škoda Enyaq RS secured two entries in the Guinness World Records. On the frozen Swedish lake Stortjärnen, the car from Mladá Boleslav set a record for the longest continuous drift on ice, covering a distance of 7.351 km, and simultaneously claimed a record in the electric vehicle category.
In addition to the Škoda Museum in Mladá Boleslav, museums dedicated to Škoda's history exist around the world:
Australia: Škoda and Tatra Museum, Oberon